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14th May 2021 Pet Media Group, the Sweden-based operator of Europe’s largest online marketplace for pets, Pets4Homes, has announced the acquisition of another European pet classifieds site. In line with the company’s ongoing strategy to become the dominant destination globally for pets and their caregivers, it has acquired Netherlands’ largest pet dog classifieds site, Puppyplaats.nl, which boasts hundreds of thousands of visitors per month. The move follows the company’s recent acquisitions of leading Italian pet marketplaces AnnunciAnimali.it and AllevamentiRazze.it, in February 2021. Since 2013, Puppyplaats.nl has been the go-to online destination for Dutch individuals and breeders to find puppies and dogs or suitable studs, with 85% of traffic coming from the Netherlands and 15% from Belgium. In concurrence with the operations in Pet Media Group’s other geographies, Puppyplaats has enforced strict listing rules to ensure that animal welfare standards ....
Nordic startups make advances in pet tech Nordic tech startups are looking to take pet tech mainstream following the acceleration of the industry during the current pandemic Share this item with your network: Published: 15 Jan 2021 12:30 The Nordics have already played a prominent role in introducing the term “pet tech”, and now its startup protagonists are hoping that leads to the region shaking its “testing ground” status to become top dog of the burgeoning sector. The tag of being a playground to trial new applications and sub-sectors is nothing new; the region’s market size naturally lends to it being a stepping stone towards larger-scale international traction. However, when it comes to the rise of digitisation across pet ownership and management, the events of last year have accelerated these Nordic players towards the top of the international food chain. ....