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Shift toward plant-based foods & beverages has been fundamentally fueled by consumer concern regarding animal welfare, personal well-being, and the health risks associated with the consumption of meat. In recent years, food traceability has gained momentum, wherein consumers care more about what they are eating and their source of food.
In addition, consumers desire for more creativity and variety in their diets; hence, they are experimenting with new products and adding plant-based beverage combinations to their diet regime. The food industry players are responding to these consumer changes by developing a wide range of plant-based milk alternatives, including oat milk.