No going back to the 'Old Normal' after COVID? How the 'New Normal' experience shapes up is going to be complicated, according to Qualtrics

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Summary:
The new Roaring Twenties of the Vaccine Economy won't just see everything fall back into pre-COVID place, but nor will everything change. Managing shifting experiences will become a Holy Grail across industries if new research from the Qualtrics XM Institute is to be believed.
As the Vaccine Economy opens up, the so called ‘New Normal’ will theoretically begin to take shape. What that looks like remains to be seen. One of the most common comments from all directions over the past few months has been to the effect that there’s no going back, nothing will be the same again, everything you thought you knew you’ll have to re-learn etc etc.

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