Wieden+Kenndy agaency in London released Nike’s latest ad following the launch of active maternity wear collection. As the sportswear brand has come up with a few tear-jerking, fist-clenching, I-can-do-this ads in the past, this one is not an exception. After Nike’s hiccup cutting pay of Allyson Felix, American track and field sprinter, after she gave birth, the brand had no other choice but to reconsider their policy concerning pregnant athletes. After Felix spoke out, Nike took a sharp turn to guarantee pay and for 18 months around pregnancy for their brand faces.
The sports clothing brand introduced a collection of maternity wear that features over 20 women