The scene was iconic and the fact that our very own Coughlan was the centre of the mayhem and mischief occurring in British High Society made it even better.
The BAFTAs seem to think so too, because the reveal has only gone and been nominated for the Virgin Media Must See Moment of the year.
The nominees for this award were announced yesterday ahead of the rest of the BAFTA nominations. While Lady Whistledown's reveal is by far the most satisfyingly shock (in our opinion), Coughlan could have some stiff competition in securing the gong.
Among the other nominees are The Mandalorian's Luke Skywalker reveal, Gray killing Charlotte in EastEnders, and of course, Nigella Lawson pronouncing "microwave" like "mee-cro-wah-vay."