New Agency ASK-Opinions Opens in the Netherlands
July 8 2021
Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused research agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers.
With the launch, EMM now comprises six companies: Hiiper for shopper data and insights, Chatback providing chatbot tools, Scoupy for cashback and shopper marketing, Effective Promotions for trade shows and events, and WePackIT for distribution and fulfilment services. The new ASK-Opinions agency has already set up a panel comprising more than 100,000 consumers, and will use Chatback's chatbot / mobile app technology to survey them. The firm says using the chatbot gives them a higher response rate and shorter response time, while making it more fun for consumers to engage with a survey.