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As of January 14, the only state that can accurately and confidently declare that college athletes will have the ability to commercialize their names, images, and likenesses in 2021 is Florida. That is true despite numerous college athletic programs announcing the creation of programs, bearing unique names such as LEVERAGE and SOAR.
For some time, there has been little to no doubt that college athletes across the country will be able to enjoy some form of publicity rights, even if it meant that athletes in certain states (such as Florida) may have more expansive and less restrictive rights than athletes in other states that have either passed legislation on the subject that will go into effect after 2021 or otherwise. The belief was that the NCAA would finally step up to the plate and hold a vote on proposed legislation with an effective date of August 1, 2021.