I recently wrote an article for Entrepreneur.com that I wanted to share with our Insights Audience and expand further on in relation to the 2023 Guest Experience Benchmark Report. In today’s digital era, where every consumer interaction can be broadcasted globally in seconds, reputation management has never been more challenging or crucial. As businesses grapple with the power of online reviews and social media, proactively managing and safeguarding a brand’s public image is essential for sustaining long-term success and consumer trust.