Posted12/15/2020 1:00 AM
A Naperville-based company's virtual event Wednesday is doubling as a fundraiser for Loaves & Fishes Community Services, which organization leaders say has seen a dramatic increase in demand during the COVID-19 pandemic.
REFUEL was launched about four years ago to bring inspiration to Dealer Inspire employees with a lineup of celebrity guest speakers, CEO Joe Chura said. To fill the event's usual venue -- Naperville's Yellow Box -- he decided to sell the remaining tickets to the public and donate all proceeds to Loaves & Fishes.
Though this year's event is free and online, REFUEL is still accepting donations to benefit the hunger relief agency, he said, with Dealer Inspire's parent company and event sponsor, Cars.com, pledging a matching contribution of up to $25,000.