Murmura to granola! Haldiram's sets eyes on India's health food market
Haldiram's recently entered into a 51:49 joint venture with South African health food company, Futurelife (it was earlier in talks with Kellogg's for a JV), under which it launched products such as granola, protein powders and oats
Ajita Shashidhar | March 15, 2021 | Updated 15:39 IST
A.K. Tyagi, Executive Director, of the country's largest snack-maker, Haldiram Snacks, claims that traditional Indian namkeens are healthier than most of their western counterparts. "All our namkeens are made out of moong dal, channa dal or besan. They are high in protein and gluten-free too," he says. Though the snack-maker is aggressively expanding its health food portfolio, Tyagi believes the market for traditional snacks will always be bigger. Health foods may grow faster on a lower base. "India has a problem of malnutrition too, so, there will be a large set of consumers who would want to consume fried food," he further explains.