homegrown FMCG major Marico Ltd Chairman Harsh Mariwala in a tweet said, "We ve come a long way since independence and have an even longer journey to traverse. Let us always remember what our founding fathers envisioned for this country & continue striving for it. #HappyIndependenceDay2021"
I would argue that these questions, as important as they are, are too narrowly focused to capture the true scope of a, hopefully once-in-a-lifetime crisis. As a result, any answer glosses over the fact that businesses operate within a broader socioeconomic context and whatever affects society, especially at this scale, affects the business.
Companies are ramping up production, blocking capacities for raw material and increasing marketing spends for categories such as chyawanprash, oats, honey, health-juices, nutrition powders, coconut water amid the second Covid-19 wave.