| 24 May 2021
Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce.
Monterosa technology is behind many of the world's biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool Football Club.
In 2020, the company claimed a 200% increase in unique users - engaging and interacting five times more than in 2019. This said the company highlights the growth in consumer appetite for interactivity and the consequent sense of community. It added that in the context of a need for revenue diversity, and a demand for more data-driven consumer relationships, the new self-service platform is being made available to organisations in media and sport who want to unlock greater value from their audiences.