Memphis Meats becomes Upside Foods as it pivots to a consumer focus
The world's first company dedicated to cell-based meat hopes to have chicken products approved and available by the end of this year.
Published May 12, 2021
Courtesy of Upside Foods
As cell-based meat nears the consumer market, a pioneer in the space is spotlighting the positive aspects of its coming products.
Memphis Meats, the first company founded to create meat through animal cells, has changed its name to Upside Foods. With the name change comes a complete pivot in the company's messaging. Upside Foods is a more consumer-focused name, which Director of Brand and Creative Maria Occarina Macedo said speaks to the essence of who the company is and the impact it wants to make. She said the company's goal is to show consumers that Upside Foods is turning food into a force for good.