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Technology is revolutionizing food, but how can it be explained to consumers?

Technology is revolutionizing food, but how can it be explained to consumers?
fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.

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Memphis Meats now Upside Foods

Upside Foods
May 17, 2021
Memphis Meats, a leading company in cell-cultured meat, poultry and seafood (also known as cultured meat), recently announced it has become Upside Foods. The name change coincides with the launch of the company’s chicken product, which will be its first consumer product.
Our team introduced the world to cultured meat, and the evolution to Upside Foods communicates our passion and potential to make our favorite foods healthier for the planet, said Uma Valeti, chief executive officer and founder of Upside Foods. Our new name showcases the work we are doing to make eating meat a force for good. We can t wait for consumers to try our Upside chicken soon. If you love chicken and the planet, Upside is for you. ....

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Memphis Meats now Upside Foods

Memphis Meats now Upside Foods
feedstuffs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from feedstuffs.com Daily Mail and Mail on Sunday newspapers.

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Memphis Meats becomes Upside Foods as it pivots to a consumer focus

Memphis Meats becomes Upside Foods as it pivots to a consumer focus
The world s first company dedicated to cell-based meat hopes to have chicken products approved and available by the end of this year.
Published May 12, 2021
Courtesy of Upside Foods
As cell-based meat nears the consumer market, a pioneer in the space is spotlighting the positive aspects of its coming products.
Memphis Meats, the first company founded to create meat through animal cells, has changed its name to Upside Foods. With the name change comes a complete pivot in the company s messaging. Upside Foods is a more consumer-focused name, which Director of Brand and Creative Maria Occarina Macedo said speaks to the essence of who the company is and the impact it wants to make. She said the company s goal is to show consumers that Upside Foods is turning food into a force for good. ....

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Food Innovation Leader Memphis Meats is Now UPSIDE Foods and Officially Announces Chicken as its First Consumer Product

Food Innovation Leader Memphis Meats is Now UPSIDE Foods and Officially Announces Chicken as its First Consumer Product
-New name reflects company is ready to deliver future-friendly meat to consumers
-Chicken production likely to begin by end of 2021, pending regulatory review
-Pilot production facility breaks ground to supply initial product
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BERKELEY, Calif., May 12, 2021 /PRNewswire/ Today, Memphis Meats, the leading company in cell-cultured meat, poultry and seafood (also known as cultured meat) becomes UPSIDE Foods. This signifies that the company is now ready for business with its first consumer product: chicken. ....

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