Classpass; New York Pilates; Obe; Skye Gould/Insider
This story is available exclusively to Insider subscribers.
Become an Insider and start reading now.
The pandemic shifted the way Americans work out, with gyms shuttering across the country.
As a result, many people joined digital fitness programs instead.
While companies like Peloton were already gaining popularity, 2020 saw dramatic growth in the space.
Last year, American homes doubled as offices, schools, and gyms as consumers sought alternative ways to stay fit in the safety and privacy of their living rooms.
Though the pandemic played a significant role in accelerating the explosion of the digital fitness market, the sector had already been steadily gaining momentum.