Mark Zuckerberg feared this, iOS 14.5 data shows Facebook users don't like to be tracked
Only around 4 per cent of iOS users in the US have opted-in for app tracking on the new iOS 14.5. This means the majority will not allow apps to map their behaviour across their phone activities, affecting the data collection for targeted advertisements.
Sarthak Dogra | May 10, 2021 | Updated 11:58 IST
(Image for representation: Reuters)
Highlights
App Tracking Transparency on iOS 14.5 lets users choose whether to allow app tracking across their phone activities or not.
The data collected from such tracking enables personalised advertisements.
Only 11 per cent of iOS users worldwide allowed the app tracking to work.