They said it was understood the man had become stuck midway down the cliff after trying to help a dog in trouble.
Emergency services had to rescue a man from a cliff in Alexandra Headland after he got stuck trying to rescue dog. Picture: Jason Sewell
Onlooker Jason Sewell said he was staying at an apartment across the road from the incident when he saw two fire trucks pull up.
"They (fire crews) tied off to a palm tree at the top of cliff," he said.
"Then they put a harness on him and lowered him the rest of the way.