MADRI EXCEPCIONAL, INSPIRED BY THE SOUL OF MADRID AND THE FASTEST-GROWING BEER IN THE UNITED KINGDOM, LANDS IN CANADA

Molson Coors Beverage Company ("MCBC" or "Molson Coors") (NYSE: TAP) (NYSE: TAP.A) is excited to introduce Madrí Excepcional to beer lovers in Canada starting this February. Following a wildly successful debut in the United Kingdom in 2020, Madri Excepcional has quickly become one of the most popular brands on the British pub scene and in grocery stores across the U.K. Inspired by El Alma de Madrid, Madri Excepcional is the first collaboration between Molson Coors and La Sagra brewery near Madri

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