Madonna's daughter Lourdes announced as the new face of Marc Jacobs
According to a brief statement from the brand, the shoot was inspired by "eclecticism and an individualized approach to personal style."
Leon's own style is similarly loud and fanciful, though the 24-year-old singer and model maintains a reasonably low profile, having only just created a public Instagram account this January.
Elaborating on the decision to tap Leon for the campaign, the statement also nodded to a "long-storied history" between Madonna and Marc Jacobs.
Madonna has been a longtime muse and friend of Marc Jacobs'. In an interview with Vogue in 2008, Jacobs, then-creative director of Louis Vuitton, called the Queen of Pop the "ultimate performer". She starred in two Louis Vuitton campaigns under his lead and wore Jacobs' eponymous label on the cover of Harper's Bazaar US in 2016.