Madonna s daughter Lourdes announced as the new face of Marc Jacobs
According to a brief statement from the brand, the shoot was inspired by eclecticism and an individualized approach to personal style.
Leon s own style is similarly loud and fanciful, though the 24-year-old singer and model maintains a reasonably low profile, having only just created a public Instagram account this January.
Elaborating on the decision to tap Leon for the campaign, the statement also nodded to a long-storied history between Madonna and Marc Jacobs.
Madonna has been a longtime muse and friend of Marc Jacobs . In an interview with Vogue in 2008, Jacobs, then-creative director of Louis Vuitton, called the Queen of Pop the ultimate performer . She starred in two Louis Vuitton campaigns under his lead and wore Jacobs eponymous label on the cover of Harper s Bazaar US in 2016.