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LiveRamp is expanding into identity resolution with a new product called Portrait Engine.
The idea with Portrait Engine is to help marketers build identity graphs using only their own first-party data as the foundation.
The solution, unveiled last week at a Mobile Marketing Association virtual event about the future of online identity, is now in public beta and expected to be generally available later this summer.
As a data onboarder, LiveRamp’s bread and butter has been to match a marketer’s offline customer data with pseudonymous digital identifiers for the purposes of analytics or activation.
Think of it as the difference between connectivity and true resolution, said Dennis Ellis, VP of product and GM of identity infrastructure at LiveRamp.