LGBT press to advertisers: Don’t cut print
Jan 12, 2021 |
Courtesy of NGMA
Despite the paradigm shift declared by the Buggles during the debut moments of MTV, video didn’t kill the radio star — no more than the emergence of digital dealt a fatal blow to newsprint. But it did put another arrow in the quiver of advertisers, and gave readers a dizzying array of new destinations.
So with a world of news, information, and (we’ve heard) porn available on the phone you carry or the computer you use, why would the LGBT consumer choose to go the page-turning route?