LGBT press to advertisers: Don’t cut print
Jan 12, 2021 |
Courtesy of NGMA
Despite the paradigm shift declared by the Buggles during the debut moments of MTV, video didn’t kill the radio star no more than the emergence of digital dealt a fatal blow to newsprint. But it did put another arrow in the quiver of advertisers, and gave readers a dizzying array of new destinations.
So with a world of news, information, and (we’ve heard) porn available on the phone you carry or the computer you use, why would the LGBT consumer choose to go the page-turning route?