Flair boasts around fifty launches a year, Anne-Sophie Behaghel

Founded in 2012, Flair is one of the first independent laboratories dedicated to niche perfumery. Led by a female team, the studio currently develops around fifty launches a year. Anne-Sophie Behaghel reviews more than a decade of creation for Premium Beauty News.

Premium Beauty News - Flair celebrated its tenth anniversary in 2012. How did the idea of a creative studio dedicated to niche perfumery come about?

Anne-Sophie Behaghel - When we founded Flair in 2012, with Amélie Bourgeois...

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