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Founded in 2012, Flair is one of the first independent laboratories dedicated to niche perfumery. Led by a female team, the studio currently develops around fifty launches a year. Anne-Sophie Behaghel reviews more than a decade of creation for Premium Beauty News.
Premium Beauty News - Flair celebrated its tenth anniversary in 2012. How did the idea of a creative studio dedicated to niche perfumery come about?
Anne-Sophie Behaghel - When we founded Flair in 2012, with Amélie Bourgeois. ....
Asia’s interest in perfumes is growing as consumers’ tastes are gaining sophistication. This is a boon for confidential niche brands, whose growth potential in these markets is higher than in more mature markets. Ex Nihilo recently opened four personalised corners at Galleria and Lotte in Seoul, Korea, while Liquides and Jovoy have set up their specialised concept stores in the region. As a key market in Asia, China is of course in the sights of brands. Diptyque, L’Artisan Parfumeur and Le. ....
Fragrances: The main driving trends of the 12th edition of Esxence premiumbeautynews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from premiumbeautynews.com Daily Mail and Mail on Sunday newspapers.
Obvious: Keeping it Simple ~ New Fragrances fragrantica.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fragrantica.com Daily Mail and Mail on Sunday newspapers.