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A still-unnamed entertainment company is looking to acquire children’s content giant Moonbug for a reported $3 billion. The unnamed company is backed by investment firm Blackstone Group and is being led by two former Disney executives, Kevin Mayer and Tom Staggs. It acquired Reese Witherspoon’s Hello Sunshine in August for $900 million, and was also rumored to be eyeing Will and Jada Pinkett Smith’s Westbrook Inc. -- though those talks appear to have ceased. Four-year-old Moonbug is the owner of kids’ entertainment properties CoComelon, Blippi, and Little Baby Bum. Its shows are distributed on countless platforms across the globe, including YouTube and Netflix, with accompanying merch at Walmart and Amazon. A still-unnamed entertainment company is looking to acquire children’s content giant Moonbug for a reported $3 billion.

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