Kestrel launches mid-strength lager offering
Print
21st January 2021
Lager brand Kestrel has added a Extra Premium 7% variant to its portfolio, offering retailers a “full range across the premium lager category and capitalise on the consumer demand for higher strength, premium, crafted products”.
The variant is available in 500ml cans for £1.99 and joins existing Kestrel Premium 5% lager and Kestrel Super Premium 9% lager.
The launch is being supported by a trade marketing campaign, digital activity, and inn-depot support.
The brand said higher strength beers and ciders are gaining national traction, as more consumers become more polarised between premium higher ABV products and no/low alcohol alternatives.