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New beverage launches: NPD from sparkling water to tequila

From Truly Tequila Soda to White Claw Lemonade, we take a look at some of the latest innovations making waves in beverage NPD.

Australia
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Tequila
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India
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Oaxaca
United-kingdom

New Environment Positive Bottled Water Brand Set To Launch In Tesco

New Environment Positive Bottled Water Brand Set To Launch In Tesco
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Nigel-mcnally
Tesco
Prevented-ocean-plastic
Brookfield-drinks

New look for Kestrel

Kestrel has had a re-design in a bid to modernise the brand and appeal to a wider audience, a first since it was launched in the 1980s. Championing

United-kingdom
Nigel-mcnally
Brookfield-drinks
Super-premium
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Kestrel-premium

Bedfordshire duo break UK land speed record with historic run in classic car

Bedfordshire duo break UK land speed record with historic run in classic car
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Sharnbrook
Borough-of-bedford
United-kingdom
Bedfordshire
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Elvington
Kent
Holland
Jonathan-webster
Joel-mcnally
John-webster

Kestrel launches mid-strength lager offering

Kestrel launches mid-strength lager offering Print 21st January 2021 Lager brand Kestrel has added a Extra Premium 7% variant to its portfolio, offering retailers a “full range across the premium lager category and capitalise on the consumer demand for higher strength, premium, crafted products”. The variant is available in 500ml cans for £1.99 and joins existing Kestrel Premium 5% lager and Kestrel Super Premium 9% lager. The launch is being supported by a trade marketing campaign, digital activity, and inn-depot support. The brand said higher strength beers and ciders are gaining national traction, as more consumers become more polarised between premium higher ABV products and no/low alcohol alternatives.

Nigel-mcnally
Kestrel-premium
Kestrel-super-premium
Brookfield-drinks
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