The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!
The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 4 to July 4.
TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 6,804,509. High-ranking phrases in the show’s keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track,” while its highest-ranking related terms included “sing passionately,” “release,” and “battle.” The program’s positivity-negativity analysis revealed a score of 80.75 percent positive reactions.