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BTS, aespa, and More: Korean Singers Brand Reputation Rankings for July 2021 Revealed


By
Jul 23, 2021
On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July.
Want to know who the most popular singers are for the month? Then keep on reading!
(Photo : BTS Facebook )
What are the Brand Reputation Rankings?
The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption.
The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer. ....

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July Variety Show Brand Reputation Rankings Announced


The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!
The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 4 to July 4.
TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 6,804,509. High-ranking phrases in the show’s keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track,” while its highest-ranking related terms included “sing passionately,” “release,” and “battle.” The program’s positivity-negativity analysis revealed a score of 80.75 percent positive reactions. ....

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