JetBlue shows it means business with its new Transatlantic Mint product
JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic Business Class market with a totally reimagined version of its popular Mint experience.
In comparison to its original 2014 product, JetBlue’s first complete redesign of Mint again sets a new standard – this time on transatlantic flights – featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and countless design touches that help every customer feel at home in the air.