Jameson and Sofar Sounds to host free digital gigs
13th January, 2021 by Nicola Carruthers
Irish whiskey brand Jameson has teamed up with Sofar Sounds to support struggling musicians through a free virtual gig series.
Jameson and Sofar Sounds have launched a new platform for emerging UK musicians during the lockdown
The Seen & Heard series aims to highlight and support musicians during a challenging year for the live music industry.
Jameson previously collaborated with London-based Sofar Sounds last year on a multi-million-pound marketing push in the UK.
Laura Stephen, brand director at Pernod Ricard UK, said: “It continues to be a challenging time for live music and we hope by giving some of the UK’s brightest emerging talents a virtual stage, passionate music lovers will join in and support local artists in the community.”