Ipsos Names Philippines Country Manager
January 12 2021
Ipsos has appointed Vicky Abad as Country Manager for the Philippines, replacing Marie Lee, who retired in December 2020 having led the business there for the past eight years.
Abad (pictured) joins with more than 30 years of market research industry experience. Most recently, she served as Chief Client Officer of Kantar Insights Philippines, before which she held leadership positions at Millward Brown, WorldPanel, TNS, Added Value and Nielsen Retail (then Dealer Pulse) in the Philippines, as well as Nielsen China. In addition, she has twelve years' client-side experience working at San Miguel Food Group and Splash Manufacturing Corporation, where she held leadership roles across marketing research and information services, corporate planning and new product development.