Ipsos appoints Vicky Abad as Philippines’ country manager Details 28 January 2021
Leading global research company Ipsos announced the appointment of Vicky Abad as Country Manager for Ipsos in the Philippines, replacing Marie Lee who retired in December 2020 having led the Philippine business for 8 years.
Abad brings with her more than 30 years of experience in the market research industry to lead Ipsos in transformational growth initiatives aimed at strengthening the company’s market position in the Philippines.
Just before joining Ipsos, Abad was the Chief Client Officer of Kantar Insights Philippines where she successfully led the growth of key client accounts and driving synergies across several business units. Her core strengths in Client Servicing Excellence were honed over years working with major clients in the Philippines, taking on key leadership positions across several market research agency organizations: Millward Brow
Ipsos Names Philippines Country Manager
January 12 2021
Ipsos has appointed Vicky Abad as Country Manager for the Philippines, replacing Marie Lee, who retired in December 2020 having led the business there for the past eight years.
Abad (pictured) joins with more than 30 years of market research industry experience. Most recently, she served as Chief Client Officer of Kantar Insights Philippines, before which she held leadership positions at Millward Brown, WorldPanel, TNS, Added Value and Nielsen Retail (then Dealer Pulse) in the Philippines, as well as Nielsen China. In addition, she has twelve years client-side experience working at San Miguel Food Group and Splash Manufacturing Corporation, where she held leadership roles across marketing research and information services, corporate planning and new product development.