Ipsos appoints Vicky Abad as Philippines’ country manager
Details
28 January 2021
Leading global research company Ipsos announced the appointment of Vicky Abad as Country Manager for Ipsos in the Philippines, replacing Marie Lee who retired in December 2020 having led the Philippine business for 8 years.
Abad brings with her more than 30 years of experience in the market research industry to lead Ipsos in transformational growth initiatives aimed at strengthening the company’s market position in the Philippines.
Just before joining Ipsos, Abad was the Chief Client Officer of Kantar Insights Philippines where she successfully led the growth of key client accounts and driving synergies across several business units. Her core strengths in Client Servicing Excellence were honed over years working with major clients in the Philippines, taking on key leadership positions across several market research agency organizations: Millward Brown, WorldPanel, TNS, Added Value, and Nielsen Retail (then Dealer Pulse) in the Philippines as well as Nielsen China for International Research.