Iowa Tourism Office launches incentive program for road trippers
Friday, July 2, 2021 3:13 PM
With an increase in road trips and RV travel expected this summer, the Iowa Tourism Office is providing a financial incentive for those taking a road trip to and across the state. The tourism office has launched the Fuel Your Road Trip initiative, which will provide a $25 gift card via email to anyone who plans their road trip using the Build a Trip tool available at traveliowa.com (while supplies last). In addition, each week through Aug. 31, the Iowa Tourism Office will give away a $200 gift card. As an additional incentive, participants will receive a confirmation email including hashtags for use along their road trip. Those who engage via social media during their visit will have a chance to win additional gift cards. Amy Zeigler, state tourism manager for the Iowa Tourism Office, said the agency’s research shows that Iowans and residents in neighboring states are more interested in taking trips closer to home this season. Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes, while employing 70,200 people statewide.