Unfamiliar with Winkelmann's name? You might recognize his artist name, Beeple.
Beeple is generating Banksy-level hype in the digital art world; making headlines for the eye-watering sums of money his digital artwork is selling for.
Two weeks ago, Pablo Rodriguez-Fraile, who originally bought one of Beeple's artwork for $67,000 resold the piece for $6.6 million on the cryptocurrency art marketplace, Nifty Gateway, ahead of auction house Christie's, which made its first-ever sale of digital art - a collage of 5,000 everyday pictures, also by Beeple.
The auction closed on March 11 with a winning bid of $69 million. The price jumped from $15 million to $69 million in under an hour.