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SAN FRANCISCO, March 2, 2021 /PRNewswire/ -- Today Interlace Ventures announced it has expanded its team with two commerce technology luminaries. Vibhu Norby and Sydney Werber will join as venture partners while retaining their respective roles at b8ta and Avise, bringing their insight and expertise as operators who are reinventing commerce. Backed by Bain Capital Ventures and some of the largest entities in retail, fashion and consumer packaged goods (CPG), Interlace Ventures invests exclusively in early stage commerce infrastructure companies.
Norby joins Interlace Ventures to support the fund's portfolio and expand its network. He is a repeat entrepreneur, Y Combinator alumnus, commerce innovator and previously a lead engineer at Nest Labs, which was acquired by Google in 2014. He will retain his current position as CEO & co-founder of b8ta—the retail-as-a-service company that has launched thousands of products and is changing how online brands engage with customers in stores around the world.