Instagram is giving creators and businesses access to new analytics with respect to two key video products:
Reels and
Live broadcasts.
The stats will live within the Insights tab, which is only available to users with creator or business accounts — though such accounts are available to anyone, and simply mark a different format than standard, personal accounts. Insights are also only available on the mobile app, though Instagram says they will soon roll out on the desktop app as well.
For its TikTok copycat Reels, Instagram will now furnish six total metrics: plays, accounts reached, likes, comments, saves, and shares. For Live, it will display accounts reached, peak concurrent viewers, comments, and shares. Furthermore, all of these metrics will be incorporated into overarching Insights to give a broader picture of their impact on a creator or business’ Instagram presence over time.