Indians fancy healthy, natural and sustainable products: Nielsen report
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Nielsenâs BASES study shows that sustainability for consumers is more about tangible benefits of âreduce, reuse, recycleâ and organic ingredients.
Nielsen BASES released its highly anticipated Top Breakthrough Innovation Winners in India, for 2020. The release unveils successful innovations by brands across India, showcasing winnersâ effective strategies and how they brought their plans to life.
âWhen it comes to evaluating innovations, there is no âone size fits allâ approach anymore. It is critical to understand the business objectives and the innovation strategy. A key factor to also consider is the endurance of innovation over time in sync with revenue objectives and other criteria,â said Vidya Sen, BASES Leader, South Asia.