Independent vaccine ads more impactful than government's, study shows

July 29, 2021 2:20
Latest research from marketing analytics and strategic advisory agency, Forethought, has uncovered  the impact recent vaccine campaigns have had on viewers’ intention to book a vaccine appointment.
The research showed that campaigns from Victoria’s Arts Community and the Victorian Council of Social Services had a higher influence on intention to book vaccines than the recent round of Australian Government ads.
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The Research conducted last week revealed that despite some criticism, the Federal Government’s ‘ICU- Breathless’ campaign drove a 24% uplift in vaccine intentions, which meant it was the most successful vaccine campaign so far in Australia.

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