Reputed production houses have been recruited for the launch slate.
12 Feb, 2021 - 11:34 AM IST | By indiantelevision.com Team
MUMBAI: IN10 Media Network is gearing up for the launch of its much-awaited Hindi general entertainment channel – Ishara. The brand new TV channel which will be available across networks from 1 March. With the guiding sentiment of Zindagi Ka Nazara, the GEC’s programming will showcase the rich values and diverse traditions of India’s unique cultural fabric through differentiated and immersive story-telling.
In10 Media Network MD Aditya Pittie said, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”