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In a grief-filled year, brands let you skip Mother's Day emails

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In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. (Jordan Kirchner)
Mackenzie Walton’s first Father’s Day without her dad was shaping up to be tough. Then the marketing emails hit.
“I saw some ‘Don’t forget Dad!’ messaging and panicked because I hadn’t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn’t been shopping yet,” the Cincinnati-based freelance editor told NPR over email. ....

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In A Grief-Filled Year, Brands From Etsy To Pandora Let You Skip Mother's Day Emails

Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit.
I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.
That was in 2007. And when Walton s mom passed away just shy of a decade later, she said she really became aware of how relentlessly brutal that stretch of spring can be when you don t have parents in your life, for whatever reason. ....

New South Wales , United States , United Kingdom , Dan Frommer , Bridget Badore Lana Schwartz , Megan Devine , Katie Thomas , Mackenzie Walton , Robin Lynn Robbi , Wunderman Thompson , Elana Schwartz , Terri Daniel , Brian Smith , Selena Kalvaria , Democratic National Committee , Kearney Consumer Institute , Milk Bar , Democratic National , Kearney Consumer , Uncommon Goods , Splendid Ice Creams , Vessi Footwear , Pandora North America , New Consumer , Very Group , Robin Lynn ,

For Mother's Day, More Brands Are Letting People Opt Out This Year : NPR

Jordan Kirchner
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Jordan Kirchner
In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead.
Jordan Kirchner
Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit.
I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email. ....

New South Wales , United States , United Kingdom , Dan Frommer , Bridget Badore Lana Schwartz , Megan Devine , Katie Thomas , Mackenzie Walton , Robin Lynn Robbi , Wunderman Thompson , Elana Schwartz , Terri Daniel , Brian Smith , Selena Kalvaria , Democratic National Committee , Kearney Consumer Institute , Jordan Kirchner , Milk Bar , Democratic National , Kearney Consumer , Uncommon Goods , Splendid Ice Creams , Vessi Footwear , Pandora North America , New Consumer , Very Group ,