February 5, 2021
Honeybear Brands, a leading grower and developer of premium apple varieties, is partnering with Midwest grocery retailer Hy-Vee to help families improve their health and wellness this winter. Hy-Vee’s KidsFit virtual program that educates parents and children through a free online challenge, e-newsletter and app, will be featured in more than 200 stores January 1-February 29. Honeybear Brands’ premium apple Pazazz™ will support KidsFit with a special apple promotion through February. This is the first fresh produce item to be included in a stand-alone display promoting healthy foods to shoppers under the KidsFit brand.
“The combination of online learning, decreased activity that comes with cold weather, and shelter in place restrictions due to COVID-19 are taking their toll on families, especially kids. We know physical activity is not only good for the body, but also the mind and mood. Add healthy food choices, like Pazazz apples that help protect your brain, aid weight loss, stimulate good gut bacteria and promote bone health, and you have a winning equation,” said Don Roper, vice president of sales and marketing, Honeybear Brands. “Plus, Pazazz is such a great-tasting apple, parents may find kids becoming apple fans for life.”