Unilever
Focus your campaign more on brand reputation, timeliness, and creativity and less on strictly sales.
Social participation, like starting a #challenge, is another great way to get your name out there.
When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story angle would position them in the best light, how many customers will convert from the exposure, and what credibility will they be able to garner as a result? While these are all objectives that should be defined, the best campaigns are modeled after previous ones that swept the nation (or, even the world). There's a blueprint for PR campaign success, and that blueprint is evident in the most successful PR campaigns that we can collectively remember.