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Unilever Focus your campaign more on brand reputation, timeliness, and creativity and less on strictly sales. Social participation, like starting a #challenge, is another great way to get your name out there. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story angle would position them in the best light, how many customers will convert from the exposure, and what credibility will they be able to garner as a result? While these are all objectives that should be defined, the best campaigns are modeled after previous ones that swept the nation (or, even the world). There s a blueprint for PR campaign success, and that blueprint is evident in the most successful PR campaigns that we can collectively remember. ....
How To Create A Viral PR Campaign forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.