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Can homes fill the holes on our high streets?
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How to capitalise on the passion for pre-loved fashion
Drapers examines how retailers big and small can add second-hand, or preloved items to their offer.
A Preloved Kilo event
Buying second hand is more on trend for consumers than ever, for everything from furniture to fashion thanks to a burgeoning number of new “pre-loved” initiatives. Last week, global furniture retailer Ikea announced that customers can give back unwanted, assembled items in exchange for vouchers. The items will then be resold in its stores.
Second-hand clothes shopping has also evolved from a hobby for dedicated thrift store fans, to landing into the baskets of families doing the weekly food shop at supermarkets.
Samsøe Samsøe hits sustainability goals early
Sofie Niebuhr, head of marketing at Samsøe & Samsøe, talks to Drapers about the Dutch brand achieving its corporate social responsibility agenda three years ahead of schedule.
Samsøe Samsøe has reached one of its 2024 corporate social responsibility (CSR) goals for autumn/winter 21 onwards, by certifying its cashmere programme with the Good Cashmere Standard by AbTF (Aid by Trade Foundation). The organisation supports cashmere farmers in Inner Mongolia by trading their product in a more sustainable way.
Sofie Niebuhr, head of marketing at Samsøe Samsøe
Drapers talks to the brand s head of marketing, Sofie Niebuhr, about how the brand reached the CSR goal three years early.
Where to shop and eat in Alderley Edge Cheshire
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Indies adapt to online shift
Independent retailers are adapting to a fundamental shift towards online trading, as uncertainty over when stores will reopen continues.
The on-off openings of physical stores over the last 10 months has forced independent retailers to divert their focus to online. Several retailers have told Drapers the shift of focus to online will continue long after stores reopen.
Abigail Edmunds, owner of Domino, a Stratford-upon-Avon-based womenswear store, said the business’s budget has been redirected to accommodate and embrace the move to online. Revenue from online sales has been reinvested into boosting its online presence.
“We have had to increase our budget for our online store –and obviously increase our size [availability] so we are able to stock more products per size.
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