"Who is this person? I was surprised how different I look," says Yoshiro Kamichi, a salon customer in Tokyo, Japan.
Yoshiro is part of a growing number of men adding makeup to their daily grooming routine. Demand for makeup has increased during the pandemic with brands attributing the growth to remote working.
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Hiroaki Murakami, a manager at Cosme Tokyo, says, in addition to there being more online meetings than before people have more time to spend on themselves.
"I think there are more men who watch cosmetic-related YouTube content and that has contributed to an increase in men's interest in makeup," adds Hiroaki.