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By CHISATO TANAKA Associated Press April 29, 2021 10 TOKYO – The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. ....
Who is this person? I was surprised how different I look, says Yoshiro Kamichi, a salon customer in Tokyo, Japan. Yoshiro is part of a growing number of men adding makeup to their daily grooming routine. Demand for makeup has increased during the pandemic with brands attributing the growth to remote working. READ MORE | Hiroaki Murakami, a manager at Cosme Tokyo, says, in addition to there being more online meetings than before people have more time to spend on themselves. I think there are more men who watch cosmetic-related YouTube content and that has contributed to an increase in men s interest in makeup, adds Hiroaki. ....
Chisato Tanaka Customer Kenta Yamazaki, a 24-year-old hairdresser, looks at beauty products at @cosme TOKYO, a store selling a selection of cosmetics and makeup products including men s cosmetic, in Tokyo s Harajuku district Tuesday, Feb. 9, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men s beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko) April 19, 2021 - 9:04 PM TOKYO - The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. ....
Japanese businessmen brighten makeup industry amid pandemic CHISATO TANAKA, Associated Press FacebookTwitterEmail 20 1of20Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men s beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup.Eugene Hoshiko/APShow MoreShow Less 2of20Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men s beauty industry have seen an unexpected exp ....
Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo on Feb. 3. (AP Photo) The coronavirus pandemic has pushed many businesses in Japan to the edge of financial ruin, but Takumi Tezuka, who owns a makeup and hair salon for men in Tokyo, has seen his customer base expand. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are increasingly visiting Tezuka’s salon, Ikemen-Works, hoping for a better look in online meetings. A large personal care company, Shiseido, says one of its male makeup lines has seen double-digit growth during the pandemic. Company officials give a similar reason: Men, confronted with the sight of their faces repeatedly during online meetings, want to improve what they see. ....