How marketers can make the most out of their OTT spend

How marketers can make the most out of their OTT spend
Details
This article was sponsored by iQiyi International.
OTT is fast becoming a platform that consumers flock to for content. A survey by The Trade Desk and Kantar last November revealed that 57% of OTT viewers increased streaming during COVID-19. This momentum is likely to continue as 3 in 4 viewers are expected to maintain or increase how much OTT they watch post-pandemic.
The survey also found that 180 million Southeast Asians use OTT streaming services, and advertisers can reach more than 100 million consumers in Southeast Asia on ad-supported platforms.
This signals a lucrative market for advertisers to tap into, said panellists Mitch Waters, SVP - Southeast Asia, India, Australia and New Zealand, The Trade Desk; and Elaine Tan, head of partnerships, iQiyi International, Southeast Asia, at

Related Keywords

Malaysia ,Australia ,Philippines ,New Zealand ,Thailand ,India ,Singapore ,Indonesia ,Elaine Tan ,Qiyi International , ,Trade Desk ,Southeast Asians ,Southeast Asia ,Mitch Waters ,Singapore Tourism Board ,Youth With ,Southeast Asian ,Iqiyi ,Tt ,Streaming Platforms ,Advertising ,Content ,Content 360 ,மலேசியா ,ஆஸ்திரேலியா ,பிலிப்பைன்ஸ் ,புதியது ஜீலாந்து ,தாய்லாந்து ,இந்தியா ,சிங்கப்பூர் ,இந்தோனேசியா ,எலைன் பழுப்பு ,வர்த்தகம் மேசை ,தென்கிழக்கு ஆசியர்கள் ,தென்கிழக்கு ஆசியா ,மிட்ச் நீர் ,சிங்கப்பூர் சுற்றுலா பலகை ,இளைஞர்கள் உடன் ,தென்கிழக்கு ஆசிய ,டீடீ ,